It perseveres through the inconsistencies of early spring. I love the color.
The Latin is Lamium purpureum. Here's the wiki.
It's called dead nettle because it isn't a stinging nettle. They're not even in the same family. Apparently it looks sort of nettle-ish and that's why it's called dead nettle.
Turns out that it produces some nectar and good pollen so it's a good source of early pollen for the bees. The pollen is red. [I'll be on the lookout to get a pic or two of it!]